Building influence is a universal ambition, whether it's for the next promotion, an increase in scope, securing a new job, or any other professional endeavour. At its core, influence stems from a blend of two critical qualities: credibility and likeability. Excelling in both can propel an individual to the top of anyone's consideration set.

Credibility is the bedrock of influence. It's about being recognized for our expertise, knowledge, and reliability.

When people believe in your ability to deliver results and trust your judgment, you become a go-to person in your area of expertise. Building credibility isn't an overnight process; it involves a consistent demonstration of your skills, making informed decisions, and contributing valuable insights to your field.

Expertise: Develop a deep understanding of your domain.

Reliability: Have a high do / say ratio. Consistency in meeting deadlines and fulfilling commitments reinforces your reliability.

Transparency: Lead with your thought process and decisions. When people understand your reasoning, they're more likely to trust your judgment


Likability, is equally crucial in building influence. It's about how well we connect with others, your empathy, and your ability to communicate effectively.

People naturally gravitate towards individuals they like. Being personable, approachable, and understanding can open doors and create opportunities that might otherwise remain closed.

Empathy: Show genuine interest towards others.

Positivity: It is infectious and can create a conducive environment for collaboration and innovation.

Communication: Be clear & crisp. Effective communication fosters understanding and builds rapport.